Future of Marketing: Digital Marketing, AI and Data

Explore the evolving marketing landscape with our online course, designed for marketing professionals. Hosted on the University of Edinburgh Business School's Canvas platform, this self-directed course offers a blend of case studies, articles, videos, and discussions.

The course is being delivered with support from faculty across the University of Edinburgh. For more information, please visit the course web page here. 

Interactive Learning Experience 

Progress at your own pace in a fully online format, engaging with interactive exercises to apply your knowledge practically. The flexible learning environment caters to your schedule while encouraging deep understanding through community-driven discussions.

Course Benefits

• Gain insights into sustainability and wellbeing in marketing.
• Learn to integrate AI effectively and ethically in marketing strategies.
• Understand data ethics and digital transformation to drive innovation in your organisation.

Materials and Language 

All content is in English and accessible without additional costs. No third-party software is required, ensuring a streamlined learning experience directly through our platform.

Join us to adapt to the future of marketing, harnessing new technologies and ethical practices. Enhance your skills and lead innovation in your field.

By the end of this course, you will be able to:

• Analyse and respond to emerging technologies in digital marketing to enhance consumer engagement and increase value creation.
• Demonstrate an understanding of marketing agility, continually adapting strategies and tactics in response to dynamic market conditions.
• Appraise the evolution of social media within the Marketing 4.0 framework and its implications for future marketing practices.
• Evaluate the integration of FinTech and service automation in developing streamlined marketing solutions.
• Assess the impact of marketing on sustainability and consumer wellbeing, particularly in driving and communicating the Net Zero agenda.
• Critically analyse the opportunities and risks associated with AI in marketing, maximising potential benefits while addressing ethical concerns.
• Apply ethical considerations in AI deployment within business contexts, ensuring responsible marketing practices.

These outcomes are designed to empower you with the skills and knowledge to navigate and lead in the evolving landscape of digital marketing, making informed decisions that align with contemporary ethical standards and sustainability goals.

This course is designed for marketing professionals and business leaders seeking to deep dive into the evolving digital marketing landscape. 

Ideal for those who wish to integrate AI and ethical data practices into their strategies, it is also tailored for individuals aiming to propel their organisations toward sustainability and the Net Zero agenda. 

If you are looking to enhance agility in your marketing approach, understand and leverage FinTech, or lead transformational change in a digital-first business environment, this course will equip you with the requisite skills and insights. Perfect for those committed to staying at the forefront of marketing innovation and ethical practices.

There are no specific entry requirements for this course.